Logo should not be altered in any way, causing it to lose its integrity by stretching or presenting it in a way that is not harmonious with the rest of the brand’s voice.
Clearance Area: There should be sufficient clear space around the logo to let it breath and prevent it’s clarity and visual impact from being obstructed.
Sizing: Logo should be sized in a way that it is readable, the right elements are emphasized, and should not feel unsteady. Logo should be legible at every size, consistent across & effective.